Projects

What I've designed and built, each told as a case study: the problem, the brand, the product and the engineering.

Groselia

2025–now

Social media that runs itself

  • Product
  • AI agent
  • Engineering
  • Brand

The AI-native social media platform I co-founded: the product, the agent, the website and the brand, designed and built end to end.

Coisa de Motos

2025

A motorcycle community, turned into a brand and a store

  • E-commerce
  • Shopify
  • Brand

An e-commerce for riders built on Shopify, with the brand, the merch and the content around it.