Projects
What I've designed and built, each told as a case study: the problem, the brand, the product and the engineering.
Groselia
2025–nowSocial media that runs itself
- Product
- AI agent
- Engineering
- Brand
The AI-native social media platform I co-founded: the product, the agent, the website and the brand, designed and built end to end.


Coisa de Motos
2025A motorcycle community, turned into a brand and a store
- E-commerce
- Shopify
- Brand
An e-commerce for riders built on Shopify, with the brand, the merch and the content around it.