Danilo Parmegiani is building Groselia.

I'm a product builder. I take a messy problem, talk to the people who live with it, and turn it into something they actually use, often doing the research, design and code myself.

At IBM I ran discovery with banks and telecom companies and turned what we heard into prototypes in weeks. At Brex I dug into payment operations with SQL and Python to fix manual work at the root.

Now I'm building Groselia as a team of two. I designed and built the whole platform, and it runs our customers' content and social media today.

IBM

Client Engineering

2022–2024

Brex

Banking Operations

2024–2026

Groselia

Co-founder

2026–now

Danilo Parmegiani

parmegianidan@gmail.com

Hiring, building something, or just want to talk product? Send me an email.

Email me

Danilo smiling at his laptop in late-afternoon sun

Tools

The apps I keep open, and what I build with

How did last week go?

Best week since June.

Reach is up 38%, driven by the latte-art reel (41K views on Instagram, 64K on TikTok).
Saves doubled on the espresso carousel. People keep recipes.
Comments are waiting. 14 questions about delivery and grind size, most unanswered.

The pattern is clear: video between 5 and 7pm, photos in the morning. I'd follow that for the next two weeks.

2 days ago

Morning! Two things need you this week:

The Carmo de Minas harvest hits the shelf Friday, and nothing is planned for it yet.
14 questions are waiting on your posts, mostly about delivery.

Where do you want to start?

Select one

8 minutes ago

November 2026

Mon

103

Tue

113

Wed

123

Thu

133

Fri

143

Sat

152

Sun

162

8:00

Why we pay 40% over market

Imported

6

New harvest

49:00

New harvest: Carmo de Minas

Published

5

Behind the scenes

17:30

POV: first shift at the roastery

Published

Recipes

9:00

How we dial in the espresso

Published

12:00

Unpopular opinion on dark roast

Published

Failed

Behind the scenes

1218:00

Rating our regulars' orders

Published

8:30

Croissant o'clock

Scheduled

3

Hiring

11:00

Meet Ana, our head barista

By hand

RecipesNew harvest+1

17:00

Latte art in slow motion

Scheduled