I'm Danilo Parmegiani, product designer, design engineer, founder, AI engineer and product builder.
Now building Groselia.

I'm a product builder. I take a messy problem, talk to the people who live with it, and turn it into something they actually use, often doing the research, design and code myself.

At IBM I ran discovery with banks and telecom companies and turned what we heard into prototypes in weeks. At Brex I dug into payment operations with SQL and Python to fix manual work at the root.

Now I'm building Groselia as a team of two. I designed and built the whole platform with AI agents, and real customers run their content and social media on it today. One of my hobbies is watching session replays on PostHog: real people finding their way around our site and app.

IBM

Client Engineering

2022–2024

Brex

Banking Operations

2024–2026

Groselia

Co-founder

2026–now

Danilo Parmegiani

parmegianidan@gmail.com

Hiring, building something, or just want to talk product? Send me an email.

Email me
Danilo in front of glass skyscrapers and palm trees on a sunny day

My toolkit

The apps I use every day, and what I build with

How did last week go?

Best week since June.

  • Reach is up 38%, driven by the latte-art reel (41K views on Instagram, 64K on TikTok).
  • Saves doubled on the espresso carousel. People keep recipes.
  • Comments are waiting. 14 questions about delivery and grind size, most unanswered.

The pattern is clear: video between 5 and 7pm, photos in the morning. I'd follow that for the next two weeks.

2 days ago

Morning! Two things need you this week:

  • The Carmo de Minas harvest hits the shelf Friday, and nothing is planned for it yet.
  • 14 questions are waiting on your posts, mostly about delivery.

Where do you want to start?

Select one
8 minutes ago

November 2026

Mon
103
Tue
113
Wed
123
Thu
133
Fri
143
Sat
152
Sun
162
8:00

Why we pay 40% over market

Imported
6
New harvest
49:00

New harvest: Carmo de Minas

Published
5
Behind the scenes
17:30

POV: first shift at the roastery

Published
Recipes
9:00

How we dial in the espresso

Published
12:00

Unpopular opinion on dark roast

Published
Failed
Behind the scenes
1218:00

Rating our regulars' orders

Published
8:30

Croissant o'clock

Scheduled
3
Hiring
11:00

Meet Ana, our head barista

By hand
RecipesNew harvest+1
17:00

Latte art in slow motion

Scheduled
9:00

What 1 kg of green coffee becomes

Scheduled
7
Behind the scenes
11:00

Inside the roastery, start to finish

Scheduled
Recipes
18:30

Cold brew in 60 seconds

Draft
Needs video
New harvestPromo
9:00

The new harvest is on the shelf

Scheduled
Draft
Hiring
10:00

We're hiring a head roaster

Scheduled
17:00

Iced latte, start to finish

Draft
Promo
10:00

Your Saturday table

Scheduled
15:00

Espresso tonic season is here

Draft
Recipes
11:00

The 4-minute pour-over guide

Scheduled
Promo
18:00

Meet the Oakline bag

Draft
4